Abu Dhabi: Conrad Hotels & Resorts will be rebranded as Conrad Abu Dhabi Etihad Towers on October 1, following the signing of a management deal between Hilton and Etihad Towers owner His Highness Sheikh Suroor Bin Mohammed Al Nahyan.

The global hospitality firm will replace Jumeirah to become the operators of the iconic hotel, which will be the first of Hilton’s luxury portfolio to operate in the UAE capital.

“Abu Dhabi is a world leading destination and remains a historic city for Hilton as a location where we began welcoming guests in the UAE almost 50 years ago,” said Jochem-Jan Sleiffer, Hilton’s President for the Middle East, Africa and Turkey, in a statement.

H.H. Sheikh Suroor Bin Mohammed Al Nayhan, said: “Abu Dhabi’s global reputation will be further enhanced with the presence of the luxury Conrad brand – a suitable addition to the world-class retail and dining options available at this landmark development.”

“Etihad Towers is the embodiment of modern and sophisticated luxury and I am delighted to be partnering with Hilton to open Conrad Abu Dhabi Etihad Towers,” he added.

The hotel features venues for social activities, including 12 dining concepts, luxurious spa, private beach, three swimming pools, and conference and event facilities.

“The debut of Conrad Abu Dhabi Etihad Towers in the capital of the UAE marks a significant milestone for the brand as we grow our portfolio in iconic locations around the world to better meet the needs of discerning travellers everywhere,” said Nils-Arne Schroeder, Global Head for Conrad Hotels & Resorts.

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