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Bed Bath & Beyond CEO Sees Good, But Different Holiday Season



After the #EatOutToHelpOut scheme saw us all dining at our favourite restaurants again in August, the hospitality industry has banded together to create the same buzz for hotels.

a living room filled with furniture and a large window

© Provided by Evening Standard

HOSPA, the Hospitality Professionals Association, has launched the slight clunkier sounding #SleepOverToHelpTurnover, with hotels offering potential guests incentives to book a stay.

Incentives will differ with each hotel, but these can range from a complimentary bottle of wine in the guest’s room, to a room upgrade or even a free additional night.

Jane Pendlebury, CEO of HOSPA, said: “The latest preventative measures are set to squeeze an industry which is already at breaking point. Hospitality businesses simply have no room for any further loss of income and are in desperate need of help. Curtailments on revenue, no matter how seemingly small, have serious knock on effects – from job losses to whole businesses having to close.

“To try and counteract this, we’re looking to provide a boost to hotels’ recovery through #SleepOverToHelpTurnover, which has a primary aim of encouraging the public to enjoy overnight stays. We are keen to shout about the measures that hospitality businesses have put in place to make themselves COVID secure. We want to make people aware that, by enjoying a hotel stay and eating in the restaurant, guests will be providing a huge boost to hotels and the UK economy. Given more and more of us are working from home, a change in environment (as well as the opportunity to use up remaining holiday!) is ever more important.”

The scheme launched this week and the first hotels to participate include Royal Lancaster London which is offering a free suite upgrade to anyone who books a deluxe room between Thursday and Sunday until November 30.

Billesley Manor Hotel and Spa in Warwickshire is also participating in the scheme, offering half-priced cocktails to anyone who references #SleepOverToHelpTurnover.

To find out more about the participating hotels, visit:

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